This is an open letter to small business owners who resist internet marketing.
Dear Small Business Owner,
There once was a time when our entire nation made sure it was watching television at exactly the right time so they didn’t miss the latest episode of a hit show.
There once was a time when our entire nation had newspapers delivered to their doorsteps every morning.
Those were the times when it made sense to market on the radio, television, and newspapers.
But those times are gone.
Less and less people are listening to the radio, opting instead to listen to Pandora.
And less and less people are reading newspapers, choosing instead to get their news through blogs like The Huffington Post.
The old marketing adage says: be where your customers are.
If more and more of your customers are online, doesn’t it make sense to market online?