Dr. Brandon Yanofsky is here with a diagnosis. You are suffering from analysis paralysis.
Analysis paralysis is a syndrome where you get stuck in constantly planning and evaluating, but never taking actions.
I’ve talked with many friends and clients who suffer from this same syndrome: they’ve been thinking about launching a business, or product, or website for a couple years, but haven’t done it.
If this sounds like you, it’s time to break out of your analysis paralysis. Here are the 7 cures.
1. What’s the Cost of Failure?
Many times, people are scared to “pull the trigger” because they think it’ll end up costing them, either financially or emotionally. I can understand if you are launching a $10 million business, but if the cost of failure of launching a website is a hundred bucks, stop planning and just do it.
2. What’s Your Goal?
Identify what you want done, and by when. If you set a concrete date of completion, you are more likely to get it done. If you just say to yourself, “Oh, I’ll get it done when I get it done” you’ll never complete it.
3. Are You Getting Closer to Your Goal?
If you’re goal is to have a website launched, ask yourself if what you’re doing right now is getting you any closer. If your goal is to increase sales, do you really need to spend time redesigning your website?
4. What’s Your Fear?
Analysis paralysis is usually caused by fear. Most of the time, that fear isn’t apparent. For instance, a friend of mine has been wanting to launch a business for a while. She knew what she wanted to do, she knew how to do it, but she hadn’t done it. We realized she was scared of failing. The next week, she launched her business. Just identifying your fear can help you break out of analysis paralysis.
5. Does it Have to be Perfect?
A lot of analysis paralysis comes out of a desire to make it perfect. Problem is, perfection doesn’t exist. Nothing is ever perfect. If you want something to be perfect, it never will be, and you will never complete it. I always tell people, “It’s better to have an almost perfect product than a perfect half product.”
6. Who’s Holding You Responsible?
Just like it’s important to set a date of completion, it’s also important to make sure someone is holding you responsible. No matter how strict you are with yourself, you are always going to be lenient. But if you have someone else hold you responsible, you are more likely to complete the task. You can hire someone, like a business coach, or even have a friend hold you responsible.
7. What Are You Doing?
Sometimes, the easiest way to break out of analysis paralysis is to just do something, anything, no matter how small. Sometimes, I’m paralyzed from writing. To get myself to start, I’ll just sit down and start writing gibberish until I get into the flow. That helps break the paralysis.
What tips do you have for breaking analysis paralysis?