An important part of marketing a business is education. Not only should you be educating your customers and potential customers, but also yourself.
That’s where great business books come in. You should read…a lot. I read a lot. The greatest minds in business read a lot. Great leaders read a lot.
So you should be reading a lot.
And I’m sure you do.
So what have you been reading lately? Let me know in the comments below.
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My name is Brandon Yanofsky. I'm the Relationship Marketing Specialist for small businesses and startups. I'm here to show you how to build better relationships with your clients that lead to more sales.
build to last, definitely
I just bought this book and will be reading it very soon. What'd you like most about it?
1. Why We Buy by Paco Underhill 2. Switch by Chip and Stan Heath 3. Delivering Happiness by Tony Hsieh 4. Writing with Style by John R Trimble (busisness people need to write well) 5. Tipping Point by Malcolm Gladwell
Those are the ones I can think of off the top of my head.
p.s. We should totally start a book club for next year…
I don't know if Steven Pressfield's "The War of Art" counts as a business book, but it should – it is just brilliant.
I have also got a heap of new ideas from a book called "From Entrepreneur to Infopreneur" by Stephanie Chandler, and I can't recommend it highly enough.
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The war of art is on my list of to reads. Looks so good. I also need to check out Chandler's book. Sounds good.Thanks for the recommendations.