ClickTale is an amazing software that records your visitors’ every interaction with your website. You can watch recordings of their mouse movements and clicks. You can see where they scroll. You can even see what buttons they press on their keyboards.
In addition, you’ll have access to heatmaps, which take all your visitors’ interactions and makes an overlay image that shows where most of your visitors clicked.
Why You Can’t Just Use Google Analytics
If you’re serious about increasing your conversion rates, you NEED ClickTale.
While Google Analytics (and other analytics softwares) are great, their information is limited. Google Analytics will tell you what pages your visitors visit and how long they stay there, but it doesn’t tell you what they did while on that page.
ClickTale let’s you see that information in real time.
Still not sure if you want to use ClickTale?
How ClickTale Improved my Conversion Rate
I’m currently optimizing an ecommerce website I built.
When I looked through Google Analytics, I noticed most of my Adwords traffic would look at maybe 2-5 pages on my website and leave without making a purchase. Analytics did not provide me with information as to why.
I then watched ClickTale recordings of my visitors’ interactions. I noticed that they scroll through my pages, looking at all the products on the page. Once they’d reach the bottom, they’d go back to the top and click on a link to go to a category page, where they’d do the same thing again: scroll down through the products, reach the bottom, and return to the top.
So now I have information that can help me improve conversions. With the Analytics data, I would had to guess what was going on. Obviously I will have to make some assumptions. But with more information, I know my assumptions are more accurate.
How Can You Use ClickTale?
You can use it in much the same way as I did with my ecommerce website for your website.
Perhaps your visitors aren’t signing up for your email newsletter. Your subscription box is at the end of your posts, a spot you’re pretty sure most visitors notice.
However, you watch ClickTale recordings and you notice most of your readers never make it to the end of your articles. They don’t even get a chance to see your subscription box.
WIth this information, you now know a better spot for your subscription box is higher on your page.
How Much Does ClickTale Cost?
ClickTale isn’t cheap. It costs upwards of $700 a year.
But, they do offer a free package. While it does limit certain elements, you still can gain a huge amount of information about your visitors and find ways to improve your conversion rates.
So go ahead and give it a try. It’s free, so why not. Click here to visit their website and get started.
Once you do, let me know what you think in the comments below.
[Please note: there are NO affiliate links in this article. I just really like ClickTale.]