I was having lunch today with a friend today when I mentioned my "Create Your Wordpress Blog!" guide. First thing he asked me, "Are you promoting it with Adwords?" Now, as you know, I'm all about content marketing. I think it's the most effective form of marketing. But I also know that a sound marketing strategy must use various tactics. And as someone who likes to experiment a bit, I decided to give it a try. My Experiment Over the next few days, I'm running a Google Adwords campaign with various ads targeting people either looking for information on how to set up a Wordpress blog, or … [Read more...]