This guest post was forged in the fires of Mount Doom by Stephen Guise of Deep Existence. Perception rules the business world. I wish it wasn't this way. Really. In business, perception will always be more important than reality. It is more important for generating sales, being influential, and gaining respect. Perception is the lens through which the world sees you. In my early days, I thought that perception didn't matter. I figured if I knew the truth, then everything would be fine. Well, one incident opened my eyes to the fallacy of that way of thinking. Several years ago, my … [Read more...]