There’s so much discussion lately about Groupon. Google made a huge offer to buy them, they released a controversial superbowl ad, and they are growing ever bigger as we speak. Many local businesses have had much success with Groupon. Yet I’ve heard stories of a large percentage of businesses never wanting to use Groupon again. The funny thing is, you don’t need Groupon to run a successful campaign for your small business. You can do it yourself. Groupon is just an email marketing campaign on a large scale. You can create your own email marketing campaign to drive new customers to … [Read more...]