Would Your Customers Take a Bullet For You?

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What a ridiculous idea! Why would any customer take a bullet for you or your company? Well, for Apple, it’s not that ridiculous. Try telling an Apple fanatic that Windows is better than Mac, and he’ll literally assault you. Welcome to the world of tribes. The best companies in the world are great because they have a tribe of loyal customers. Think about companies like Apple, Nike, and Mini Cooper and the tribes they build around their brands. So why should your company build a tribe of loyal customers? The Tribe Members are your Evangelists Walk up to an Apple fanatic and tell … [Read more...]