Do Your Potential Customers Know You Exist?


Let me ask you something: Do your potential customers know you exist? And if they do know you exist, do enough of them know? If not enough know, perhaps it’s the way you are marketing. There are three basic forms of marketing. The first two are the old ways of marketing. They work, but not as effectively or efficiently. The third though, that’s where the magic is. That’s where your business becomes something more, something “enchanting” (borrowing from Guy Kawasaki). Which one are you using? Let’s examine all three: Interrupt, Convince, Engage. 1. Interrupt Interruption … [Read more...]