Standing Out from the Competition: Tips from a Wannabe Beer Enthusiast

beer aisle at bevmo

How do you stand out from the competition? Your customers are faced with so many choices? It’s something I finally figured out while shopping...for beer. Shopping for Beer I don’t know anything about beer. I don’t know the difference between an IPA and a pale ale. If you gave me a Bud Light and a Widmer Hefewiezen and asked me to tell you which is which, I’d embarrass myself. But I want to learn. That’s why I went shopping at Bevmo, where you can find almost every type and brand of alcohol. I journeyed over to the craft beer aisle, where they have a bunch of beers made in … [Read more...]

Do You Trust Your Customers?

trust

I’m sure you hate being taken advantage of. Perhaps you’ve been in a relationship and discovered your partner was only interested in sex, or maybe only interested in your money, or was using you in some other way. Well, just like people can take advantage of you in a personal relationship, customers can take advantage of your business, particularly when it comes to discounts. That’s why coupons have so many rules on them: “Only one per visit per person per transaction”, “if you want a free meal on your birthday, we need to see your ID first”, “you need to give us your coupon … [Read more...]

Are YOU Creating A Relationship with your Customers?

Respond to your customers

Social media and the Internet connects you (aka your company) with your customers and allows you to create a relationship. I repeat, YOU and your customers. Not a marketing agency, not your nephew. Customers want to connect with you. But when you let someone else create your internet marketing content (ie, blog posts, YouTube videos, facebook posts), customers are connecting with that person, not you. Now don't get me wrong. I'm not saying don't hire a writer, videographer, or consultant. All of these can guide you towards polished content. If you have a blog, you can create a quick … [Read more...]