Do Your Potential Customers Know You Exist?


Let me ask you something: Do your potential customers know you exist? And if they do know you exist, do enough of them know? If not enough know, perhaps it’s the way you are marketing. There are three basic forms of marketing. The first two are the old ways of marketing. They work, but not as effectively or efficiently. The third though, that’s where the magic is. That’s where your business becomes something more, something “enchanting” (borrowing from Guy Kawasaki). Which one are you using? Let’s examine all three: Interrupt, Convince, Engage. 1. Interrupt Interruption … [Read more...]

Do You Trust Your Customers?


I’m sure you hate being taken advantage of. Perhaps you’ve been in a relationship and discovered your partner was only interested in sex, or maybe only interested in your money, or was using you in some other way. Well, just like people can take advantage of you in a personal relationship, customers can take advantage of your business, particularly when it comes to discounts. That’s why coupons have so many rules on them: “Only one per visit per person per transaction”, “if you want a free meal on your birthday, we need to see your ID first”, “you need to give us your coupon … [Read more...]